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SEOS

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Activities/task  of White Hat SEO Process

Phase I :

  • Website Analysis
  • Competitor Analysis
  • Content Writing
  • KW Research
  • KW Mapping
  • KW Ranking

Phase II :

On page:

  • Meta tags
  • Domain Name/URL Structure
  • Heading tag
  • Content (Length, KW Density, Proximity, Prominence)
  • Text to html ratio : 10%< ratio <60%
  • Image optimization
  • Internal Linking
  • External linking(Outbound /Inbounds links)
  • Structure of site
  • SEO Redirection
  • Site speed
  • Responsive Design
  • Dwell time(use long and interesting content to increase dwell time)
  • Sitemaps
  • Caching URL
  • Markup structured data
  • SSL
  • Google analytics
  • Diswao tool
  • Custom 404 error message

Off page/Link Building:

Types of links to be generated :

  • Links to your homepage
  • Links to “deep” pages (such as product or category pages)
  • Links containing your brand / company name
  • Links containing the keywords you’re targeting

SEO factors for choosing a websites to generate inbound links(links to your websites)

  • Domain Authority
  • DoFollow & Nofollow
  • Spam Score/Signals
  • User Engagement
  • Host Page’s Quality
  • Host Page’s Topical Authority/Relevency
  • Moz Rank
  • Ads Control(linked page have less ads)
  • Link Placement
  • Anchor Text
  • Author Rank
  • Host Page’s Site Thickness
  • Internal Links
  • Prior Links from Host Site

Important activities to performed for Link building :

  • Social Sharing
  • Bookmarking
  • Article
  • Image sharing
  • Classifieds
  • Video Submission
  • PPT. Submission
  • PDF Submission
  • Question & Answers
  • Search Engine Submission
  • Directory Submission
  • Forum Marketing
  • Business Reviews
  • Local Listings
  • Blogs creation
  • Social Profile/Pages creation
  • Blog Commenting
  • Guest Blogging

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